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When scanning the ingredient list on your dog’s food, you will undoubtedly find words that sound more scientific than they do appetizing. However, if it’s Ollie’s human-grade recipes that you’re studying, you can rest assured that those vitamins and minerals are in there for a reason: to provide your dog with the best possible nutrition.
It’s 2025, and the bar for canine nutrition is still woefully low, which means “meeting standards” is hardly something for dog food brands to pat themselves on the back about. That’s why at Ollie, we strive for more than just checking the box. When developing a new recipe or fine-tuning our current formulas, our team of food scientists, engineers, and veterinary professionals is looking for new ways to provide maximum nutrition in the form of simple, straightforward meals. In order to deliver on this promise, we add essential vitamins, minerals, and trace nutrients to round out the high-quality meat, fruit, vegetables, and grains at the heart of every recipe. The result is a complete nutritional profile tailored to the unique needs of dogs that well exceeds AFFCO minimums and industry standards.
One of the biggest arguments against home-cooking for your dog is the high risk of vitamin and mineral deficiencies or even toxicity if not properly balanced. Both inefficient and excessive nutrient intake can have negative, lasting effects on a dog’s growth and development and overall health, which is why it’s so important to treat your pup’s mealtime like a science, not an art.
At Ollie, we tap into the same whole foods you’d find at home for the majority of your dog’s nutrition, supplementing when necessary to prevent deficiency in dogs of all ages, breeds, and activity levels. Our Science team has over 130 years of combined experience and put it to work to ensure every recipe is formulated to provide all of the essential vitamins and minerals needed, so you never have to guess if your dog is getting the right amount of zinc, or vitamin B2, or potassium — it’s all there on the label.
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The nutrition your dog needs,
the food they want.
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