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22 April 2024

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Ollie Joins the Pet Sustainability Coalition: A Step Toward a Greener Future

Every year on April 22nd, Earth Day gives us the opportunity to reflect on the environmental impact of our daily choices and how we–as individuals and as a company–can do better for our entire planet. In the spirit of this important global event, we’re excited to announce that Ollie has officially joined the Pet Sustainability […]

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Every year on April 22nd, Earth Day gives us the opportunity to reflect on the environmental impact of our daily choices and how we–as individuals and as a company–can do better for our entire planet.

In the spirit of this important global event, we’re excited to announce that Ollie has officially joined the Pet Sustainability Coalition (PSC). We’re rolling up our sleeves, ready to work together with other PSC members to drive toward more sustainable solutions for our industry.

What is the Pet Sustainability Coalition?

The Pet Sustainability Coalition is a not-for-profit organization that brings together pet industry producers, suppliers, manufacturers, brands, distributors, and retailers to work towards a more sustainable future for pets and the planet.

Founded in 2013, the PSC has almost 200 members who represent all areas of the pet industry, including food, treats, toys, accessories, and more. The coalition provides resources, tools, and support for members to improve their sustainability efforts.

Some of the key areas the PSC focuses on include sustainable packaging, tracking carbon emissions, reducing waste, and sourcing sustainable proteins. These are major environmental issues that require collaboration and innovation to find solutions that benefit both businesses and the planet.

Why Does Sustainability Matter in the Pet Industry? 

The pet food industry is huge, and it’s growing. In fact, according to the American Pet Products Association (APPA), the pet food and treat sector reached $64.4 billion in sales in 2023—an 10.8% increase from 2022.

As pet parents, we often consider the quality of the food we give to our animal companions—but what about the environmental impact? The truth is that the pet industry has a significant carbon footprint and can contribute to issues like deforestation and greenhouse gas emissions.

For example, producing meat-based pet foods requires a large amount of land, water, and energy. With a growing pet population and increasing demand for pet products, it’s essential to find more sustainable ways of operating. That’s why the PSC is so crucial—it unites companies from across the industry to share resources and promote sustainable practices, reducing the overall impact on the environment.

Why Did Ollie Join the Pet Sustainability Coalition?

So far, we’ve looked at what the PSC is and why sustainability matters in the pet industry. But why exactly did we decide to join this coalition?

Ollie is a purpose driven brand: We are here to create and deliver the absolute best food for your dog, empower pet parents with resources and diagnostic tools, and to create positive social and environmental impact. And like PSC, we’re solutions-oriented. We believe a better future is possible, and we are not content with the status quo–not for dogs, and not for the planet.

Making our products more sustainable is a key focus for Ollie. In addition to our industry-leading commitment to quality and nutrition, we are beginning to examine the  potential environmental impact of the ingredients we choose so that we can make more sustainable  decisions. Beyond ingredients, we’re also evaluating our packaging and internal operations, so that we can work to minimize our climate and waste footprint.

We know that working together with PSC and fellow members will allow us all to learn from one another and have a positive cumulative impact.

The Future Is Greener!

As Ollie reaches more pets and their humans, the need to make smart, sustainable decisions grows too.    

Joining the PSC is a natural extension of our core values, and we’re excited to join forces with other like-minded companies to drive positive change in the pet industry. 

So, stay tuned, and watch this space as we embark on this journey towards a more sustainable future for all. Thank you for being a part of it!

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