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18 August 2025

9 MINS READ

Nourish Skin from Within: Fresh Dog Diet Benefits

If your dog is constantly scratching, licking their paws, or has a dull, flaky coat, it’s not just frustrating—it could be a sign that something’s off in their diet. Skin and coat issues are some of the most common reasons pet parents seek help from veterinarians. While topical treatments and shampoos can help manage symptoms, […]

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If your dog is constantly scratching, licking their paws, or has a dull, flaky coat, it’s not just frustrating—it could be a sign that something’s off in their diet. Skin and coat issues are some of the most common reasons pet parents seek help from veterinarians. While topical treatments and shampoos can help manage symptoms, the key to keeping them comfortable can often be found in your dog’s bowl.

Fresh, minimally processed food retains more vitamins, minerals, and enzymes [1], giving your dog the nutrients they need to look and feel their best from the inside out. At Ollie, our recipes are formulated with veterinary nutritionists to deliver exactly those skin-supportive nutrients, without the fillers and artificial ingredients that can trigger inflammation.

In this article, we’ll explore how switching to fresh food can support your dog’s skin and coat health, which nutrients matter most, and why Ollie might be the upgrade your dog’s skin has been waiting for.

Can Fresh Dog Food Improve Skin and Coat Health?

Yes, fresh dog food can absolutely improve your dog’s skin and coat, especially when it includes the right blend of nutrients and is free from common irritants found in many commercial kibbles.

Fresh dog food can be a great option for many dogs, offering potential benefits like improved digestion, healthier skin and coat, and reduced allergy risk. [1] Veterinarians often point to diet as one of the top factors influencing skin health. Anecdotal reports of health benefits of RMBD include cleaner teeth, decrease in fecal output, improvement of skin and coat, improved immunity, and decrease in inflammatory-related diseases. [2]

Fresh food made with real animal proteins, healthy fats, and whole vegetables offers better bioavailability than highly processed options. That means your dog can actually absorb and use the nutrients, like omega fatty acids and antioxidants, that support a soft, shiny coat and healthy, itch-free skin.

Ollie works with veterinary nutritionists, veterinarians, and experts in food science, engineering, and nutrition, to develop the best recipes for your dog. These recipes include fresh ingredients to support brain function, address allergies and gastrointestinal sensitivities, maintain an ideal weight, and provide Omega-3 fatty acids to help reduce inflammation — all delivered right to your door for free. [3]

So if you’re wondering whether fresh food can help your dog’s skin, the answer is yes—especially when it’s made with quality ingredients and expert formulation.

Nutrients That Support Skin & Coat Health

Not all dog food is created equal when it comes to supporting your dog’s healthy skin and shiny coat. Fresh food stands out because it delivers key nutrients in their most natural and digestible form.

Here’s what to look for:

Omega-3 and Omega-6 Fatty Acids

These essential fatty acids support skin elasticity, a glossier coat and general health. [4] Salmon, trout, and other oily, wild-caught fish contain omega-3 and omega-6 fatty acids. A healthy balance of these essential fats reduce inflammation and support skin and coats in dogs. [5] Ollie includes natural sources like salmon oil and flaxseed to support your dog’s healthy skin barrier.

Zinc and Vitamin E

High-quality diets include zinc, which helps prevent itchy, inflamed skin and even bacterial and fungal skin infections. [4] A potent natural antioxidant, vitamin E helps guards skin cells against free radicals. [4] Both are important for healing your dog’s irritated skin and keeping their coat soft and resilient.

High-Quality Protein

Lean animal proteins like chicken are essential for your dog’s skin and coat. [5] Real animal protein helps maintain your dog’s skin elasticity and coat strength. Poor-quality fillers can’t compete with beef, turkey, chicken, or lamb that’s gently cooked for digestibility.

Antioxidants from Fruits and Vegetables

Sweet potatoes, carrots, kale, pumpkin, and spinach are superstars for your dog’s skin and coat. They’re loaded with vitamins, minerals, and antioxidants that can boost your dog’s overall health. Plus, they add fiber for a happy gut, which can have a positive impact on your dog’s skin. [5]

Ollie recipes combine these ingredients in just the right balance, making it easier for your dog to absorb the nutrients they need to look and feel their best.

A macro image of brown dog kibble filling the frame

Why Processed Kibble Often Fails Skin-Sensitive Dogs

If your dog has chronic skin issues, there’s a good chance their food could be part of the problem. Many commercial kibble formulas are made with ingredients that are harder to digest and more likely to trigger inflammation.

Here’s why processed kibble often doesn’t work for dogs with sensitive skin:

Overcooked Fats

During high-heat processing, fats can become oxidized and lose their effectiveness. These damaged fats are less bioavailable, which means your dog doesn’t get the full benefit for skin and coat health.

Low-Quality Fillers

Ingredients like corn, wheat, soy, and by-products offer little nutritional value. They’re often used as cheap calorie sources, but they can contribute to food sensitivities and poor skin condition in your dog.

Artificial Additives

Preservatives, colors, and flavorings may make kibble last longer on shelves, but they can irritate your dog’s system and disrupt their natural immune response. This food is free from artificial preservatives, colors, and flavors, as well as common fillers such as corn, wheat, or soy, which can sometimes cause skin irritations or allergic reactions in sensitive dogs. [6]

Lack of Moisture

Dry kibble contains very little water, which can contribute to your dog’s dry, flaky skin. Fresh food naturally has higher moisture content, helping to support hydration from the inside out.

Ollie avoids all of these pitfalls. We focus on real, gently cooked ingredients that are easy for your dog to digest and naturally rich in the nutrients your dog needs for healthier skin and a shinier coat.

How Ollie Supports Skin & Coat Health

At Ollie, we know that your dog’s healthy skin starts with quality nutrition. That’s why every meal is built with input from veterinarians and animal nutritionists, focusing on real ingredients that deliver real results.

What makes Ollie different?

  • Real meat, not by-products: Our recipes feature gently cooked beef, turkey, chicken, pork, or lamb as the main protein source. This supports your dog’s skin cell regeneration and coat strength.
  • Healthy fats from natural sources: Ingredients like salmon oil and chia seeds provide omega-3 and omega-6 fatty acids that help calm inflammation and promote skin hydration.
  • Fruits and veggies with skin-loving nutrients: Carrots, spinach, blueberries, and pumpkin offer antioxidants, fiber, and vitamins that help maintain your dog’s balanced immune response and fight oxidative stress.
  • No fillers, artificial additives, or irritants: We leave out the stuff that often triggers skin issues in dogs—like corn, wheat, soy, and artificial preservatives.

Every Ollie meal is portioned based on your dog’s breed, weight, age, and activity level. So if your dog has a history of dry skin, itchy spots, or allergies, our team helps you choose the recipe that best supports their skin and coat goals.

Take The Ollie Food Quiz Today!

Real Improvements Pet Parents Report with Ollie

Ollie’s customers have reported better weight management, shinier coats, and more. [3] Thousands of pet parents have made the switch to fresh food with Ollie, and many say the first changes they notice are in their dog’s skin and coat.

Here’s what we hear most often:

Shinier, Softer Coats

Dogs that once had dull, brittle fur often develop a noticeable sheen within a few weeks of starting Ollie.

Less Itching and Scratching

Many pet parents report a big drop in constant scratching, chewing, or licking—especially for dogs with past sensitivities to kibble.

Fewer Hot Spots and Flare-Ups

By removing common allergens and processed ingredients, Ollie can help reduce inflammation and keep your dog’s skin issues under control.

Better Odor Control

A healthier skin barrier means fewer unpleasant smells from your dog’s dry or irritated skin.

Stronger Nails and Less Shedding

Improved nutrition also supports your dog’s overall tissue health, including nails, paw pads, and the undercoat.

When your dog gets food that works with their biology, not against it, their skin and coat often reflect that change quickly. And Ollie makes that transformation easier, starting with the very first bowl.

small labrador retriever puppy hound fights itching by scratching with his paw

Signs Your Dog Might Benefit from a Fresh Food Switch

Not sure if your dog’s current food is working for them? Skin and coat problems are often early warning signs that it’s time for a change.

Here are some common red flags:

Constant Itching or Scratching

If your dog is always chewing their paws, rubbing their face, or scratching behind their ears, it could be a reaction to something in their food.

Dull or Thinning Coat

A healthy coat should have a natural shine and feel soft to the touch. If it’s dry, brittle, or patchy, poor nutrition could be to blame.

Flaky or Irritated Skin

Excessive dandruff, redness, or scabbing are often linked to food sensitivities or lack of essential fatty acids.

Unpleasant Odor

Even with regular grooming, dogs with poor skin health can develop a musty or sour smell that’s hard to wash away.

Frequent Ear Infections or Hot Spots

Recurring skin infections are often tied to immune response and inflammation—both of which can be improved with better nutrition.

If any of these symptoms sound familiar, switching to fresh food like Ollie could help. Our meals are designed to support your dog’s skin health from the inside out, starting with real ingredients your dog’s body can actually use.

How Long Does It Take to See Skin & Coat Benefits?

Most pet parents start to notice changes in their dog’s skin and coat within 2 to 4 weeks of switching to fresh food. But the exact timeline depends on your dog’s current health, age, and how consistent you are with the transition.

Here’s what to expect:

Week 1

Your dog may show increased interest in meals and improved digestion. You might notice less scratching or licking as irritants are removed from their diet.

Week 2–3

You’ll likely see a softer texture to their coat and fewer flakes on the skin. Odors may begin to fade, and nail strength can improve.

Week 4 and Beyond

Shine, softness, and reduced inflammation become more noticeable. If your dog had chronic skin issues, this is when clearer skin and reduced hot spots are often reported.

Consistency is key. Feeding Ollie daily as a complete meal—not just a topper or mix-in—ensures your dog gets the full range of nutrients their skin and coat need to heal and thrive.

Frequently Asked Questions

Can fresh dog food improve skin allergies?

Yes. Fresh food made with limited, high-quality ingredients can help reduce allergic reactions and inflammation that lead to itchy or irritated skin. Fresh dog food can be a great option for many dogs, offering potential benefits like improved digestion, healthier skin and coat, and reduced allergy risk. [1]

What ingredients in fresh food help coat health?

Ingredients rich in omega-3 and omega-6 fatty acids, like salmon oil and flaxseed, support coat shine and reduce dryness. Zinc, vitamin E, and quality protein also play a key role.

How long does it take for fresh food to improve my dog’s skin?

Most pet parents notice skin and coat improvements within 2 to 4 weeks. Full benefits can take up to 8 weeks with consistent feeding.

Is fresh food good for dogs with sensitive stomachs?

Yes. Many dogs with sensitivities respond well to diets that avoid common kibble allergens and include anti-inflammatory nutrients.

Does Ollie help with dry skin?

Ollie recipes include healthy fats, natural oils, and moisture-rich ingredients that support hydration and soothe dry, flaky skin.

The nutrition your dog needs, the food they want.

When your dog gets the right nutrition from quality ingredients, their skin and coat often show the benefits quickly. Ollie makes it easy to give your dog fresh, balanced meals that support healthy skin from the inside out—all delivered right to your door.

Ready to see what fresh food can do for your dog? Take our quiz today to get started.

Citations

[1] https://spotpet.com/blog/pet-safety/is-fresh-dog-food-better

[2] https://pmc.ncbi.nlm.nih.gov/articles/PMC8174467/

[3] https://www.akc.org/expert-advice/nutrition/fresh-raw-kibble-dog-food/

[4] https://www.petsmart.com/learning-center/dog-care/what-are-the-benefits-of-skin-and-coat-dog-food/A0005.html

[5] https://thevets.com/resources/pet-nutrition/best-foods-for-your-dogs-skin-and-coat/

[6] https://www.dogfoodadvisor.com/best-dog-foods/shiny-skin-and-coat/

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